Routledge Handbook of Political Management
Published by: Routledge
ISBN: 9780415962254
Publication Date: 2009
Pages: 636
Edition: First Edition
ISBN: 9780415962254
Publication Date: 2009
Pages: 636
Edition: First Edition
Book Summary
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals. LIST OF READINGS
American Political Consulting: From Its Inception to Today
Dennis W. JohnsonID: s169045 | 8pp | Copyright Fee: $0.96
Source Title: Routledge Handbook of Political Management
Modern Political Campaigns in the United States
Paul S. Herrnson, Colton C. CampbellID: s169046 | 13pp | Copyright Fee: $1.56
Source Title: Routledge Handbook of Political Management
Political Consulting Worldwide
Fritz PlasserID: s169047 | 18pp | Copyright Fee: $2.16
Source Title: Routledge Handbook of Political Management
Political Science and Political Management
Stephen C. CraigID: s169048 | 15pp | Copyright Fee: $1.80
Source Title: Routledge Handbook of Political Management
Political Management and Political Communications
Lynda Lee KaidID: s169049 | 10pp | Copyright Fee: $1.20
Source Title: Routledge Handbook of Political Management
Political Management and Marketing
Wojciech Cwalina, Andrzej Falkowski, Bruce I. NewmanID: s169050 | 14pp | Copyright Fee: $1.68
Source Title: Routledge Handbook of Political Management
The Permanent Campaign
David A. Dulio, Terri L. TownerID: s169051 | 15pp | Copyright Fee: $1.80
Source Title: Routledge Handbook of Political Management
Political Management and the Technological Revolution
Stephen K. MedvicID: s169052 | 15pp | Copyright Fee: $1.80
Source Title: Routledge Handbook of Political Management
Message Testing in the Twenty-First Century
Brian C. TringaliID: s169053 | 13pp | Copyright Fee: $1.56
Source Title: Routledge Handbook of Political Management
The New Media in Political Campaigns: What the Future Holds
Peter FennID: s169054 | 13pp | Copyright Fee: $1.56
Source Title: Routledge Handbook of Political Management


