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Strategy in Information and Influence Campaigns

How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want
by Jarol B. Manheim
Published by: Routledge
ISBN: 9780415887298
Publication Date: 2011
Pages: 323
Edition: First Edition
Book Summary
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

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Points of Origin
Jarol B. Manheim
ID: s169087 | 15pp | Copyright Fee: $1.80
Source Title: Strategy in Information and Influence Campaigns
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Information and Influence Campaigns
Jarol B. Manheim
ID: s169088 | 20pp | Copyright Fee: $2.40
Source Title: Strategy in Information and Influence Campaigns
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Strategy and Tactics in Campaign Communication I: Winning the Argument
Jarol B. Manheim
ID: s169089 | 27pp | Copyright Fee: $3.24
Source Title: Strategy in Information and Influence Campaigns
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Strategy and Tactics in Campaign Communication II: Shaping the Decision
Jarol B. Manheim
ID: s169090 | 20pp | Copyright Fee: $2.40
Source Title: Strategy in Information and Influence Campaigns
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Networks and Netwaves: Organizing for Influence
Jarol B. Manheim
ID: s169091 | 38pp | Copyright Fee: $4.56
Source Title: Strategy in Information and Influence Campaigns
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Riding the Waves: Strategy and Tactics in Network Activation
Jarol B. Manheim
ID: s169092 | 18pp | Copyright Fee: $2.16
Source Title: Strategy in Information and Influence Campaigns
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Feeling the Pressure: The Dimensionality of Targets
Jarol B. Manheim
ID: s169093 | 12pp | Copyright Fee: $1.44
Source Title: Strategy in Information and Influence Campaigns
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Guarding the Castle: Deterring, Deflecting, Minimizing or Defeating Information and Influence Campaigns
Jarol B. Manheim
ID: s169094 | 17pp | Copyright Fee: $2.04
Source Title: Strategy in Information and Influence Campaigns
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Information, and Influence
Jarol B. Manheim
ID: s169095 | 12pp | Copyright Fee: $1.44
Source Title: Strategy in Information and Influence Campaigns
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Appendix A. Need to Know; Appendix B. The IIC Knowledge Base
Jarol B. Manheim
ID: s169096 | 89pp | Copyright Fee: $10.68
Source Title: Strategy in Information and Influence Campaigns
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