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Advertising — LIST OF READINGS

Items 1 to 10 of 15 total

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Analyzing Fashion

Pamela C. Gibson
ID: s6497 | 11pp | Copyright Fee: $1.32

Source Title: The Fashion Handbook

The Structure of Advertisements

William Leiss, et al.
ID: s6294 | 63pp | Copyright Fee: $7.56

Source Title: Social Communication in Advertising, 3rd ed.

Analyzing and Historicizing Advertising

Iain MacRury
ID: s6327 | 41pp | Copyright Fee: $4.92

Source Title: Advertising

Advertising and Culture

Iain MacRury
ID: s6328 | 30pp | Copyright Fee: $3.60

Source Title: Advertising

Social Science Theories of Traditional and Internet Advertising

Shelly Rodgers, Esther Thorson, Yun Jin
ID: s6087 | 21pp | Copyright Fee: $2.52

Source Title: An Integrated Approach to Communication Theory and Research, 2nd ed.

Political Marketing: Theory, Research, and Applications

Bruce Newman, Richard M. Perloff
ID: s5998 | 33pp | Copyright Fee: $3.96

Source Title: Handbook of Political Communication Research

Political Advertising

Lynda Kaid
ID: s6000 | 60pp | Copyright Fee: $7.20

Source Title: Handbook of Political Communication Research

Brewing Romance: The Romantic Fantasy Theme of the Taster's Choice ”Couple” Advertising Campaign

Olaf Werder
ID: s6130 | 14pp | Copyright Fee: $1.68

Source Title: Critical Thinking about Sex, Love, and Romance in the Mass Media

Smoke and Mirrors: Circulating Racial Images in Cigarette Advertising

Fern L. Johnson
ID: s6267 | 44pp | Copyright Fee: $5.28

Source Title: Imaging in Advertising

Different Tropes for Different Folks: Advertising and Face-Fixing

Fern L. Johnson
ID: s6268 | 44pp | Copyright Fee: $5.28

Source Title: Imaging in Advertising

Items 1 to 10 of 15 total

Page: 1 2

Show 10 25 50 per page

Sort by: Name| ID| Copyright Fee| Authors| Source Title