Public Relations — LIST OF READINGS
Crisis Communication
John Doorley, Helio F. GarciaID: s6258 | 30pp | Copyright Fee: $3.60
Source Title: Reputation Management: The Key to Succesful Public Relations and Corporate Communication
Persuasion: An Intrinsic Function of Public Relations
Michael Pfau, Hua-Hsin WanID: s6157 | 36pp | Copyright Fee: $4.32
Source Title: Public Relations Theory II
Reputation Management
John Doorley, Helio F. GarciaID: s6254 | 24pp | Copyright Fee: $2.88
Source Title: Reputation Management: The Key to Succesful Public Relations and Corporate Communication
Ethics and Communication
John Doorley, Helio F. GarciaID: s6255 | 42pp | Copyright Fee: $5.04
Source Title: Reputation Management: The Key to Succesful Public Relations and Corporate Communication
The Excellence Theory
James E. Grunig, Larissa A. Grunig, David M. DozierID: s6155 | 42pp | Copyright Fee: $5.04
Source Title: Public Relations Theory II
Using Media Campaigns for Health Promotion
Charles Salmon, Charles AtkinID: s5949 | 32pp | Copyright Fee: $3.84
Source Title: Handbook of Health Communication
Looking Toward the Future: Health Message Design Strategies
Lisa Murray-Johnson, Kim WitteID: s5950 | 23pp | Copyright Fee: $2.76
Source Title: Handbook of Health Communication
Health as Profit: Public Relations in Health Communication
Jeffrey Springston, Ruth A. LariscyID: s5952 | 20pp | Copyright Fee: $2.40
Source Title: Handbook of Health Communication
Public Relations and Integrated Communications
Doug NewsomID: s6097 | 16pp | Copyright Fee: $1.92
Source Title: An Integrated Approach to Communication Theory and Research, 2nd ed.
The Paradox of Pharmaceutical Empowerment: Healthology and Online Health Public Relations
Ashli Q. StokesID: s6116 | 22pp | Copyright Fee: $2.64
Source Title: Emerging Perspectives in Health Communication


